Challenges
- Average web design
- Limited integration and compatibility
- No advertising
The first Lusty Love website was built on Wix. While Wix website building is a simple process, such websites often don’t have the necessary ecommerce standards or functions implemented. That’s why our first suggestion is to go with experienced webshop designers who can design your webshop for you. Wix web building can be cheaper, but it can also cost you a lot in unrealized traffic if the website isn’t created according to top standards.
The original Wix website was decent, but it lacked some oomph to become special. That combined with Iannis’ wishes to implement drop shipping on his website, pushed to suggest migrating the web shop to Woo Commerce and creating a brand new design.
(The Lusty Love website in 2022 – screenshots were taken by the WayBack Machine – that’s why some elements are missing)
Creating the new website
We first designed the web shop on a dedicated staging domain where Iannis could follow every step of the design process. Only after we were done and he was satisfied with everything we would migrate the shop to the main domain.
We went with a sleek, elegant design which was simple, but seductive. We went with a clear white background that lets the customers breathe in all Lusty Love has to offer. Secondary colors were subdued black and grey to give it that alluring sexy appeal. Finally, we went with hard red as a stand out color which would catch the customers’ attention. It was a very efficient website that looked stunning on mobile.
Also, we made changes in the navigation and categorization of products so every customer would find something for themselves easily.
During the migration process, we decided to switch the lustylovemalta.com domain to its current lustylove.eu domain. This gave the Lusty Love brand more of an international brand recognition and visibility. That proved to be successful because Lusty Love had many customers making purchases who were far away from Malta (some even from other continents)!
Results
Once the webshop was live, we went to Google Ads to analyze the previous campaigns that were less than stellar. We launched a few new campaigns and optimized the budget and soon enough orders started coming in.
Some time later we even implemented Bolt integration so customers could have more ways to order products locally. Such integration proved to be rather successful and even further increased sales.
On average the actions and changes we implemented increased Lusty Love’s average monthly sales value by 40%! The shop is still experiencing a monthly positive trend – even a year after the new website was launched.
Future and conclusion
We are still working closely with Iannis. Our cooperation was smoothed and thus we continued offering maintenance and suggestion services. We are keeping the website active by constantly refreshing what the shop has to offer and elements on the page.
We are also always on the lookout for new ideas and opportunities on how to improve the store and achieve more sales.
We are happy our expertise, knowledge and actions could help Iannis increase his orders.
Are you ready to transform your adult store into a thriving business like Lusty Love? Whether you’re looking to optimize your website, boost your sales, or expand your reach, our team at Adonomy is here to help.
Let’s create a success story together! Contact us today to discuss how we can tailor our expertise to meet your unique needs and achieve remarkable results.
“Thanks RedVibes for the great work you did on my website. So happy to have connected with Dorian and he understood what I was looking for. Great service also after the website was launched.”
Iannis Bonnici
Owner, Lusty Love
